![]() brings extra brightness, extra fast drying and saves half your time. Golden-fresh, lightning-fast Sqezy banishes every trace of film dullness. The following is the very first advertisement for Sqezy, from The Coventry Evening Telegraph ( Coventry, Warwickshire) of Thursday 13 th June 1957: It seems to me, therefore, that the phrase easy-peasy lemon squeezy has been associated with the washing-up liquid Sqezy by folk etymology. The name of the product then ceases to appear in British newspapers. It seems that, from 1964 to 1996, Sqezy was on the market only occasionally and that no advertising campaign was made. In November 1963, the slogan for the New Extra Power Sqezy was Sqezy lasts longer. – In February 1962: Washing up – It’s easy with Sqezy, in advertisements for Super Sqezy.įrom May to December 1962, the slogan was Really clean – ( They’re) Sqezy clean. – From February to October 1961: Washing up? It’s easy with Sqezy. – From November 1959 to October 1960: Quick as a wink away from the sink it’s easy with Sqezy. – From September 1958 to November 1959: It’s easy with Sqezy in the easy squeezy pack. – From June 1957 to June 1958: Washing up? It’s easy with Sqezy during the first advertising campaign for Sqezy. ![]() In fact, the advertising slogan for this washing-up liquid was chiefly and originally It’s easy with Sqezy, preceded or followed by various lines: ![]() – no Sqezy lemon washing-up liquid has ever been produced. – neither easy-peasy lemon Sqezy nor the shorter form easy-peasy have ever been used in printed advertisements for Sqezy In “Easy peasy lemon squeezy”, Barry Popik notes that the AdSlogans database contains the following:īut, at least according to the search that I have conducted in the British newspapers available on the Internet: (It is even sometimes claimed that the adjective easy-peasy itself originated in that advertising slogan.) – variously dated to the late 1950s, the 1960s, or the 1970s. – allegedly used in the United Kingdom for Sqezy, the first washing-up liquid in plastic bottles, produced by Domestos Ltd. It is often claimed that the extended form easy-peasy lemon squeezy originated in the advertising slogan easy-peasy lemon Sqezy: As the 5-year-old says, easy-peezy, lemon-squeezy, macaroni-cheesy. They’re facing a road team that’s coming off an emotional win over its rival. I have also found the following extended form in the National Football League page of the San Francisco Chronicle (San Francisco, California) of Friday 5 th October 2012:Įagles at Steelers (-3½): Take a healed-up Pittsburgh team off a bye that is trying to avoid going 1-3. But chap lumbers in, slumps down, mumbles, “I dunno” and that’s where the sweat begins to bead the brow, the brain go into overdrive and all the skills come into play. Careers master looks up the best universities, suggests the right colleges, flushes out the appropriate courses. However, I have found an earlier occurrence in June Counsel on the problems of pointing a 16-year-old towards a career: On the right track, published in The Guardian (London and Manchester) of Tuesday 21 st June 1983:Ĭhap comes in, sits down, says, “I want to be a marine biologist.” Easy peezy lemon squeezy. In particular, the earliest use of easy-peasy lemon squeezy that the OED has recorded is from The Independent (London) of Monday 29 th October 1990. There exist various jocular extended, rhyming forms of easy-peasy. The flight is such an easy-peasy affair for the air travellers, they seem to be motionless in a fantastic and lovely, sun-drenched cloudland. It is from The Cincinnati Enquirer (Cincinnati, Ohio) of Saturday 17 th January 1953, in the review by the American journalist Ellis Brownell Radcliffe (1904-77) of Breaking the Sound Barrier (1952), a British film about attempts by aircraft designers and test pilots to break the sound barrier, directed by David Lean, starring Ralph Richardson, Ann Todd and Nigel Patrick: A reduplication of easy, the colloquial adjective easy-peasy means very straightforward and easy.Īccording to the Oxford English Dictionary ( OED – 3 rd edition, 2002), easy-peasy originated in British English the earliest instance that the OED has recorded is from The Bookseller (London) of Saturday 22 nd January 1966.īut the earliest occurrence that I have found seems to invalidate that origin.
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