Creating a content calendar is a great way to do this preparation. Prioritize your content for distribution, starting with the pieces you want to share first. Most times you’ll decide what content to distribute based on the day it publishes, the topic it promotes, or the time of year you plan to share it. ![]() You won’t distribute all your content all at once. Have You Prioritized Content for Distribution? Segmenting your audience helps you decide which distribution channels below best align with your campaign and strategy. Make sure you’ve taken the time to segment your audience and understand which groups spend their time where, and what messages they want to see. You didn’t think you could jump right into content distribution without at least one planning step, did you? Every stage of the content marketing development process requires planning, and distribution is no different. Use this checklist to make sure you’ve hit every content distribution channel or option that makes sense for your business and audience: 1. Related: How Does a Content Distribution Strategy Work for Marketing? The Ultimate Content Distribution Checklist Content managers, small business owners, and marketing teams or agencies may benefit most from using a checklist document, but anyone in content publishing, distribution, or promotion make find a use for one. A distribution checklist helps you keep all the information about your strategy in one place for easy reference, and adjust the items accordingly based on your brand, content, or audience. But layers also make the strategy more complicated, and it becomes more difficult to keep track of all the pieces.Ĭreating and customizing a content distribution checklist allows you to make sure you don’t miss a potential publishing, distribution, or promotional opportunity through simple oversight. The more layers you add to your content distribution plan, the more brand awareness, reach, and leads you can attract. Don’t confine your distribution to computer programs, interacting with other people, or even just digital media. Why Should You Use a Checklist for Content Distribution?Ĭontent distribution has a lot of related but distinct moving parts to make it work. Can You Create an Actual Content Distribution Checklist Document?.The Ultimate Content Distribution Checklist.Why Should You Use a Checklist for Content Distribution?.How are you supposed to make sure you’ve hit all the right channels for distribution? Today, we’re introducing a 12-item content distribution checklist to make sure your team never misses a content distribution or promotion opportunity: ![]() But as a marketer, you know you and your team are busy. When done correctly, it’s a way to make sure the right segments of your audience see the right information at the right time. Content distribution is a marketing strategy that includes promoting and sharing content across various free and paid media channels.
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